About Us

In The Loop Accounts is a dedicated team of experienced accountants specialising in the events and music industries. Since 2015, we’ve been providing tailored financial services to artists, management teams, and events, ensuring smooth operations and effective financial management.

Our team understands the unique challenges of these industries and works closely with clients to manage everything from budgeting and invoicing to tax and compliance. We pride ourselves on our industry expertise, attention to detail, and commitment to helping our clients succeed financially in an ever-changing landscape.

In The Loop Accounts specialises in providing financial services tailored to the music industry. Founded in 2015, the company leverages deep industry knowledge to support festivals, touring artists, labels, and PR companies with expert accounting and financial management. From handling royalties and tour budgets to streamlining day-to-day finances, In The Loop ensures seamless operations, allowing clients to focus on their creative work. Led by Chris Carter, whose extensive experience in music finance, including nearly a decade at NGE Music, has shaped the company’s industry-focused approach.

Chris Carter

CEO & Founder

I started my own company after gaining experience in music industry accounting, combining my love for festivals, golf, and travel with helping clients manage their finances.

Michelle Way

Accountant

After running my own company for 6 years, I joined ITLA to combine my accounting skills with my past TV experience, which has also made me a cooler mom in the eyes of my teenage son, who runs his own events company.

Pablo Rodriguez

Client Manager

After moving to the UK in 2015, I shifted to a career in accounting and later joined In The Loop Accounts, combining my passion for music with my profession as both a drummer and financial planner in the music industry.

David White

Team Leader

With 12 years in finance and a passion for music, I joined In The Loop to focus on the Music and Events industry, which reignited my interest in music production and DJing. Outside of work, I enjoy video games, football, and spending time with my wife, daughter, and dog.

What is In The Loop Accounts?

In The Loop Accounts is a bookkeeping and accountancy firm that offers expert services to small businesses and freelancers, specialising in the events industry. Our goal is to simplify financial management, ensuring that clients stay “in the loop” with their finances.

What services does In The Loop Accounts offer?

We offer a variety of bookkeeping and accounting services, including VAT returns, payroll, tax preparation, and management accounts. We also provide advice on financial processes and cash flow management.

Who are In The Loop Accounts' typical clients?

In The Loop Accounts mainly works with small businesses and freelancers/artists within the events industry. We help clients stay on top of their finances and maintain compliance with tax regulations.

What sets In The Loop Accounts apart from other accounting firms?

Our focus on clear communication and transparency helps ensure that clients are always informed and involved in their financial management. We aim to make accounting processes easy to understand, providing personalised service and real-time updates.

How experienced is the team at In The Loop Accounts?

The team has years of experience in bookkeeping, payroll, and tax advisory services. We have the expertise to handle the unique needs of small businesses and freelancers.

Does In The Loop Accounts work with businesses outside the UK?

No, In The Loop Accounts currently does not work with businesses outside the UK. Our services are focused on supporting UK-based clients.

How can I get started with In The Loop Accounts?

To get started, you can contact us directly by filling in our contact form or by sending an email to schedule a consultation. We will discuss your business needs and tailor our services to suit you.

How does In The Loop Accounts keep clients informed?

We emphasise keeping clients updated through regular email communications and meetings where needed. This ensures that clients are always aware of their financial situation.

What accounting software does In The Loop Accounts use?

In The Loop Accounts primarily uses Xero, a leading cloud-based accounting software, to manage bookkeeping, payroll, and tax filings efficiently.

Is there a long-term contract required to work with In The Loop Accounts?

No, In The Loop Accounts does not require a long-term contract. We offer flexible agreements tailored to your business needs, allowing you to work with us on a schedule that suits you.

How does In The Loop Accounts help with tax compliance?

We help clients manage their tax filings and ensure compliance with UK tax regulations. This includes preparing and submitting VAT returns, corporation tax, and self-assessment tax filings for individuals.

Can In The Loop Accounts assist with payroll management?

Yes, we offer comprehensive payroll services that ensure your employees are paid correctly and on time while maintaining compliance with HMRC regulations.

Where is In The Loop Accounts located?

The company is based in Cheltenham and London UK, but provides services remotely to clients throughout the country.

What are the benefits of hiring In The Loop Accounts?

By hiring In The Loop Accounts, clients save time on financial management, get expert advice on their accounts, stay compliant with tax laws, and gain peace of mind knowing that their finances are in expert hands.

Who we are

Meet Chris & His Team